A pioneering research study was performed so that KIM might make an option, to name a few things, to the media measurement of Nielsen, Gemius or Radio Tracka. This report has to do with the measurement performed by KIM in the duration from July 2021 to March 2022 on a random sample of 9,552 families and sent out to families in Poland as a whole. Creator Research is carried out by KIM on a continuous basis. The research study will reach 30 thousand. family annually.
See likewise: 18.5 percent of clusters have 4K TVs, however minimal material
What television reception devices do Poles have?
KIM’s research study reveals that the cable television box has 30.2 percent. Column, set-top box for dish antenna 25.6%, and dish antenna 28.7%. Therefore, there are more antennas than real members of digital platforms. It is possible that some participants ended the agreement and did not get rid of the antenna. Some individuals might likewise utilize free-to-air satellite television tuners rather of pay-per-view decoders.
591 percent of the study individuals have a CRT or flat screen television without web gain access to. Smart TVs have 43 percent. 1.9% accepted have a Smart television set-top box (primarily Android television). lessons. Theoretically, about 50% of streaming services such as Netflix, Amazon Prime Video, HBO Max, Player, Polsat Box GO, Viaplay, CDA Premium, WP Pilot, YouTube without agreement and operator can be utilized. society. In theory, due to the fact that a lot of Smart TVs are old designs, where lots of programs do not work. Even as standard as YouTube. Snap-ins might be the option, however KIM’s research study reveals that they are still not popular in Poland.
Smart TVs are mainly owned by customers to cable television networks (564%), satellite platforms (528%), and routine terrestrial receivers (271%). Not remarkably, dish antenna are more popular in backwoods (438%) than in metropolitan locations (214%). The requirements are reversed when it comes to cable television set-top boxes. These are more popular in cities (415%) than in backwoods (6.8%). Cable television operators do not reach numerous towns. To see pay television with no information limitation, you require to utilize the digital variation.
In the United States, set-top boxes are more popular, and tv with Smart television are 56 percent. American broadband houses (Parks Associates Research). Not surprising that standard operators are losing consumers quickly. The biggest digital platforms and cable television networks, which together represent 93 percent of the United States market, lost almost 4.7 million customers in2021 Leichtman Research Group experts keep in mind that in 2020 the decrease was even higher. At that time, it reached 4.9 million clients. Just recently, professionals in an interview with Wirtualnemedia.pl approximated that Polish gamers will likewise lose customers, however less and slower than abroad.