SsangYong is the earliest cars and truck producer in South Korea, however at the exact same time the most popular in Poland and Europe. In 2015, when the Polish importer was dropped in the Koreans, it appeared that we will not purchase cars of this brand name in Poland any longer. It turned out in a different way, because the start of this year, a brand-new importing business– SsangYong Auto Polska has actually been accountable for circulation.
As its handling director Mariusz Jakimiuk states, “the fundamental aspect of structure consumer rely on the brand name is its strong representation and a strong dealership network, so we are striving on the advancement of the SsangYong network in Poland. By the end of this year, consumers will have 20 sales and service centers and 8 other service centers, making it possible for a comfy test drive, vehicle purchase and follow-up services near to house”.
The concern of the importer and dealership network, “stays to establish understanding about the Korean brand name and design variety, their reliability and quality of surface.” In marketing interaction, the importer motivates possible consumers to call “physically” and go through tests that “considerably alter the understanding of the brand name” and viewpoints about the quality or basic devices.
Mariusz Jakimiuk: “SsangYong is a brand name with fantastic prospective on the Polish market. Korean origin and reliability shown by a 5-year factory guarantee will assist in the defend the Polish client, who is significantly trying to find items that will identify themselves in contrast to other producers, the schedule of cars and the possibility of instant collection, a considerable boost in sales in Poland appears inescapable.
On the eve of the European launch of the brand name’s very first electrical vehicle (Korando E100), SsangYong provided the graphics of the X200, revealing a brand-new style approach. The vehicle is motivated by the very first Korando design and might change this design in the sale. The design has an appealing design, however it is not understood if this is the production variation that will appear. The marketplace release date is likewise unidentified.
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