New Seat, Skoda, Volkswagen– brand name positioning, designs, rates, attributes

At least that’s what Michael Jost, head of technique and preparation at the Volkswagen Group, states. In an interview with Automobilwoche, he outlined future strategies and significant modifications that will generally impact the Kiti and Škoda brand names. If whatever goes according to strategy, their habits will alter considerably, and private designs will be targeted at entirely various clients.

The Volkswagen issue mostly wishes to go back to the initial concepts of the previous years, according to which Seat was a competing to Alfa Romeo. The Spanish brand name ought to be greater, which, with the character of the video game a little, it must making it more appealing in the eyes of more youthful consumers.

This is a huge distinction from the existing state of affairs. Today, Seat is no various from Škoda, more so that after Cupra is separated as a different brand name, it no longer uses the most severe designs. Škoda, on the other hand, appears started to trespass greatly on Volkswagen area. An example is the Superb design, which is presently the primary competitors of the Passat.

Therefore, the management of this problem will choose to streamline Škoda’s deal. Michael Jost declares that out of variety much better equipped variations might vanish, or scandal sheets with a high-end character. In some cases, in the designs of the Czech maker, we can not discover, for instance, Alcantara or other great products.

The job that the German issue plans to perform appears extremely hard. It ought to be simple to streamline the Škoda variation, however Keeping the Seat greater than previously might need a great deal of effort, which you do not need to pay. Brand name character is constructed over years. The modifications will not occur over night. We’re curious if their very first teasers will be seen in the brand-new generations of Leon and Octavia. Both designs will debut in the coming months.

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