New Press Release|Efficient right away: the joint sales network of Peugeot Motorcycles and …
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Peugeot Motorcycles and the BSA Company sign up with forces in a joint sales network
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Ruesselsheim, November 7, 2022– In collaboration with Peugeot Motorcycles, BSA Motorcycles has actually reached another turning point in the revival of the renowned British brand name with the circulation of the brand-new Gold Star in Europe.
In 2021, after a 50- year wait, BSA released the Gold Star, the very first brand-new design after its acquisition by Classic Legends, a subsidiary of the Mahindra Group.
Peugeot Motorcycles, BSA’s sis business within the Mahindra Group, was established in 1898 and has a long and eventful history as the earliest producer of motorized 2 and 3 wheelers. A strong and steady dealership network throughout Europe and shared history and worths make Peugeot Motorcycles a natural option for BSA’s European suppliers.
The BSA group will exist at EICMA in Milan from 8 to 13 November 2022 at the Peugeot Motorcycles stand. More information on the collaboration, circulation and dealership network will be revealed in early 2023.
Ashish Joshi, CEO of Classic Legends and Director of BSA Company Ltd, states: “This is an amazing next action for us to bring BSA’s timeless British bikes to the remainder of the world. Peugeot Motorcycles show us an enthusiasm for two-wheelers and a substantial network of Europe offers the very best method to bring the brand-new BSA Gold Star to the marketplace and to its fans.”
Gurpratap Boparai, Executive Director– Automotive Business, Europe Mahindra & Mahindra and President of Peugeot Motorcycles, states: “Partnership with BSA is a fantastic chance for Peugeot Motorcycles to continue its history in the bike market. Peugeot Motorcycles has actually constantly had motorbikes in its DNA and released the very first design in1898 The story continues. Thanks to this collaboration, we will continue our growth in the European market and more broaden our items.”
For more details:
Palmer Hargreaves (for BSA)– Tel: +447880 555819– Email: press@bsacompany.co.uk
Robert Schön (for Peugeot Motorcycles)– Tel: +496142 497970 E
Email: presse@peugeotmotocycles.com
Web pages: www.bsacompany.co.uk and www.peugeotmotocycles.com
Über BSA Company Ltd BSA Company Ltd, firmierend als BSA Motorcycles, ist ein Motorradhersteller, der im Oktober 2016 von Classic Legends Pvt. Ltd, einer Tochtergesellschaft der Mahindra-Gruppe, übernommen wurde. Ihre Vision ist es, Motorräder zu bauen, pass away pass away DNA der ursprünglichen BSA-Marke aus Birmingham bewahren. Im Jahr 2021 erhielt pass away BSA Company Ltd. von der britischen Regierung einen Zuschuss in Höhe von 4,6 Millionen Pfund für pass away Entwicklung emissionsfreier Motorräder im Rahmen der Low-Carbon-Automotive-Initiative. Über Peugeot Motocycles Gegründet im Jahr 1898, ist Peugeot Motocycles der weltweit älteste, noch aktive Hersteller von motorisierten Zwei- und Dreirädern. Das Produktportfolio besteht aus Premiumrollern, Elektromodellen und demnächst mittelgroßen Motorrädern. Alle Modelle verkörpern den urbanen Lebensstil und bieten ein hohes Maß an Flexibilität im städtischen Alltagsverkehr. Peugeot Motocycles ist in rund 70 Ländern mit über 3.000 Händlern vertreten, davon 282 Händler in Deutschland und 61 in Österreich.
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