It took only three quarters for the Peugeot brand to surpass the sales results of the previous full year. This is the situation in Brazil, and it is in reality that makes the results even more unique – the entire Brazilian market decreased in this period (the first nine months) by almost 5%. What’s more – this year’s sales for nine months were more than 10% higher than last year’s sales for twelve months.
Almost three months to the end of 2022, and Peugeot is already celebrating an important success: in September, the French brand exceeded its sales in 2021 in Brazil in2021 From January to September, 32,573 cars signed by Simba were sold there. This is a 63% increase over the previous year when 29,547 cars were sold.
The results obtained make Peugeot the fastest growing brand in the Brazilian automotive industry in terms of volume percentage. These figures contradict the general situation in Brazil. Between January and September 2022, sales decreased by approximately 5% compared to the data collected for the previous year.
If you only compare the period between September 2021 and September 2022, Peugeot continues to do well: while 2,475 units were sold last year, this year’s number was 3,061, an increase of 24%. These are indicators of consumer preferences and interest in an increasingly attractive and competitive French brand portfolio.
Once again, the brand’s best-seller was the Peugeot 208, which scored big in the B-hatch segment for the fourth consecutive month. In the third quarter, sales of this model increased by 116% compared to the same period from January to September2021 This year, 22,928 units of this model hit Brazilian roads in the first nine months, compared to 16,321 vehicles a year ago, and 4,403 only in 2020.
The Peugeot 208 is a sales success that has attracted many customers. It is now sold with the new 1.0 Firefly engine, as well as the 1.6 Flex and all-electric versions. The Peugeot 208 has a unique design and extensive equipment for comfort, safety and technology, including Peugeot i-Cockpit ®3D and the exclusive Driver Assist.
Krzysztof Gregorczyk; photo: Peugeot
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