In the brand-new season of the SAT.1 cooking reveal “The Taste”, Lexus is included for the very first time as a funding, positioning and licensing partner and includes the brand-new Lexus NX. To name a few things, the premium carmaker is providing a twelve-month lease bundle for the brand-new high-end SUV in addition to a fuel and charge card worth 15,000 euros as a program reward. The tenth season of “The Taste” will begin on September 21 every Wednesday at 8: 15 pm on SAT.1 and the Joyn streaming platform.
Lexus embodies the “Omotenashi” concept of hospitality in nearly whatever it does, where every client must be treated with the very same courtesy as a visitor in their own house. Following this approach, the individuals of the tv program attempt to encourage the visitor judges of their cooking abilities in a home entertainment competitors and provide a memorable experience.
One of the visitor judges is celeb chef Tohru Nakamura, who has actually been a Lexus brand name ambassador for the previous 2 years and has actually evaluated on The Taste prior to. Just like Lexus in vehicle production, the centuries-old Japanese custom of Takumi workmanship is the core concept of quality and excellence. This completely matches the quality requirements of “The Taste” and makes the German-Japanese the best ambassador for the Lexus brand name.
The excellence of Takumi’s workmanship can likewise be felt on board the brand-new Lexus NX, which has actually currently accomplished a high rating in the Euro NCAP crash test with 5 star out of a possible 5 and is readily available for the very first time in its 2nd generation as a plug-in. -in hybrid NX 450 h+ (energy intake (load, integrated): 1.1– 1.0 l/100 km, combined power usage 17.4– 16.5 kWh/100 km, CO2 emissions (weight, integrated): 25-22 g/km, electrical variety (EAER): approximately 74 km, electrical variety in city locations (EAER City) approximately 96 km. Worths according to the WLTP test treatment). In the combined WLTP test cycle, the plug-in hybrid design covers to 74 km electrically and for that reason without contamination; in city traffic even up to 96 km is possible. The 18.1 kWh lithium-ion battery can be charged in 4 hours at 22 kW a/c outlets.
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