Lexus ends up being the brand-new partner of The Taste, Season 10 of the Sat.1 cooking program will begin on September 21, 2022
- The premium carmaker prepares the brand-new #Lexus NX
- 12 months #rent plan as an advantage of the program
- Star chef Tohru Nakamura works as brand name ambassador
Cologne, September 19, 2022
In the brand-new season of the Sat.1 #recipe reveal The #Taste, Lexus will exist for the very first time as sponsoring partner, positioning partner and licensing partner and will include the brand-new Lexus NX. To name a few things, the premium carmaker uses a 12- month lease bundle for the brand-new premium SUV in addition to a fuel card and a recharge card worth 15,000 euros as a program present. Season 10 of The Taste will begin on 21 September 2022 every Wednesday at 8: 15 pm Sat.1 on #streaming #Joyn.
Lexus embodies the “Omotenashi” concept of #hospitality in nearly all of its operations, where every consumer must be dealt with as pleasantly as a visitor in their own house. According to this #philosophy, the entrants of the television program attempt to impress the visitor judges with their cooking abilities in an amusing competitors and provide a memorable experience.
One of the visitor judges is celeb chef Tohru Nakamura, who has actually been a Lexus brand name ambassador for the previous 2 years and has actually evaluated on The Taste prior to. Similar to Lexus in automobile production, the centuries-old Japanese custom of Takumi workmanship is the core concept of #quality and #perfection. This fits completely with The Taste’s quality requirements and makes the Japanese German the best ambassador for the Lexus brand name.
The excellence of Takumi’s workmanship can likewise be felt in the brand-new Lexus NX, which has actually currently attained a high rating in the Euro NCAP crash test with 5 star out of a possible 5 and is the 2nd generation for the very first time as a plug-in. #Hybrid NX 450 h Plus. In the combined WLTP test cycle, the plug-in design #hybrid conceals to 74 km in electrical mode and for that reason without contamination, in city traffic even up to 96 km is possible. The 18.1- hour capability lithium-ion battery can be charged within 4 hours with 22 air conditioning columns.