iProspect won the quote to strategy and purchase offline media. The firm will work for vehicle brand names BMW and Mini in 24 EMEA markets consisting of the UK, Spain, Italy, France, Sweden, Poland and Germany.
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iProspect formerly served 9 markets, consisting of France, Italy, Spain, Netherlands, Switzerland, Sweden, Denmark, Norway and Finland.
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Mediaplus is still the only firm serving the BMW Group in the location of online media, and in addition, the only company collaborating all digital activities with the BMW Group’s skills groups in the CEE (Central and Eastern Europe) area.
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The social and paid search activities are performed by the martech & e-commerce firm SalesTube, which is the center in this area for the 23 European markets of BMW and MINI. Group One Agencies: Mediaplus, SalesTube and TechNest become part of The Marcom Engine, a partner network that consists of MediaMonks, Serviceplan Group and Berylls Strategy Advisors, which offers the BMW Group with regional assistance for 26 European markets in all elements of efficiency marketing, analysis. data-driven, automation and CRM for the BMW vehicle brand name.
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iProspect will partner with The Marcom Engine for BMW Group operations.
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Until now, the firm Initiative (IPG) was accountable for offline media services for the BMW Group.
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