The Kia brand name is continuously broadening its series of electrical lorries. In his next project, he wishes to remain in the memory of existing receivers and reach a brand-new target group. The useful message is “Movement That Inspires”.
Campaign Directed by Kia it is based upon 3 primary pillars. The very first is cooperation with lobbyists, project guards. An overall of 4 developers were included, they were revealed separately at the start of every month of activity. Far, they consist of:
- healthy way of life promoter and Zumba trainer, Izabela Kin (223 thousand fans),
- DJ Noz (11,400 fans), who joined him at the start of October.
The 2nd pillar is marketing sections released on brand name channels (YouTube, Facebook). Their primary characters are customers who speak about what encourages them now, how and what encouraged them to pursue their objectives. The 3rd, crucial thing is the competitors released on their profile.
Each month a various artist picks the contest winners:
- primary, offered on the Kia brand name site,
- a little specific course for each customer.
Already after the primary step, there were practically 100 applications on the Inspired by Kia site.
The project will last up until completion of the fiscal year. The innovative studio Las Rąk was accountable for the production of the ad. In turn, the WebTalk company consisted of:
- produce an imaginative project idea,
- advising ideal designers to reveal great imagination,
- execution and coordination of projects and competitors,
- Inspired by Kia’s interactions throughout the brand name’s social networks channels.
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