New F1. Alfa Romeo ends its collaboration with Sauber

New F1. Alfa Romeo ends its collaboration with Sauber

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Hours after Audi validated its strategies to go into F1 from 2026 as a powertrain producer, and the possible purchase of shares in Sauber, Alfa Romeo revealed its approaching split from the Swiss group.

Alfa Romeo has actually validated the extension of its collaboration with Sauber for the 2023 season in the context of the title sponsorship. This collaboration, nevertheless, will end after next year’s project.

Alfa Romeo revealed its go back to F1 in 2017 with a multi-year dedication, and in July 2022 revealed that it will continue its collaboration with Sauber for 2023 also, due to appealing lead to the very first half of the season in regards to efficiency for both., marketing and favorable partnership With the group, the statement of the Stellantis Group checks out as follows: As the business’s financial and commercial success will be accomplished in 2022, Alfa Romeo will now examine among the lots of choices offered and choose which one will be the most appropriate for preserving in time high brand name technique and positioning.

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In an interview with previously this year, Alfa Romeo CEO Jean-Philippe Imparato stated the collaboration with Sauber was a big success for his business in regards to brand name positioning.

However, learning about the settlements in between Sauber and Audi, he stated:– We will not alter Alfa Romeo’s organization design. If one day somebody takes any action, then we will make whatever choice we please. We truly do not have an issue with that. There are numerous chances to act. When you’re a brand name like Alfa Romeo and we’ve been around for 112 years, the world is open to us.

— We composed favorable stories in a company context. 2021 ended with an earnings for Alfa Romeo, for the very first time in several years. Truly, we have no factor to tension. I’m not stressed over any conversation I’ve heard in the paddock– he included.

It is not understood whether Alfa Romeo’s views on thinking about other choices consist of the choice to stay in Formula 1.

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