When it concerns the worth of German brand names in global rankings in the last few years, the star’s shine has actually up until now eclipsed all other German business. In the most current list of leading German brand names by the popular market research study institute Brand Finance “Deutschland 150 2023”, Mercedes-Benz has actually been pressed from very first location to 2nd location. Little alleviation: Mercedes-Benz stays the most important German cars and truck brand name with a clear lead ahead of BMW, Porsche and VW (4th, 5th and 6th location in the ranking).
It’s a name to be happy with: Germany’s Most Valuable Brand. Does it sound? I more than happy to inform you more. For several years, Mercedes-Benz had the number 1 registration when marketing research institutes produced their brand name lineup. In 2023, according to Brand Fiancne, Deutsche Telekom will take the leading area in the list of the most important German brand names with a brand name worth of 60.7 billion euros. Marketing research professionals, on the other hand, approximate the worth of the Mercedes-Benz brand name at just 56.7 billion euros. Not that Mercedes-Benz has actually just recently damaged– however while the cars and truck innovator produced just moderate development, Deutsche Telekom has actually had a great development history, Brand Finance discusses the fall of the star from the leading position on the platform.
The German vehicle market is the leading market
Looking at the top 10 of the list of the most important German items, the big and essential function of the German automobile market is unexpected. The cars and truck brand names BMW, Porsche and Volkswagen inhabit the 4th, 5th and 6th locations. The German automobile market likewise has 8 worldwide competitive brand names with a combined brand name worth of 185 billion euros. This represents nearly 30 percent of the overall brand name worth of the 150 most important German brand names (625 billion euros in overall).
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In 2023, the big Mercedes SCHÖNE STERNE ® Festival will happen for the 13 th time in Hattingen on the premises of the LWL Museum Henrichshütte.
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