McCann Worldwide from the Interpublic Group has actually ended up being the brand-new leading company in the field of imaginative and method Bentley Cars. McCann will assist the business establish its digital-first method.
The business’s objective is to move sales beyond its core service, i.e. cars, to furnishings and other high-end items, or to charity and digital items (such as NFT).
Agency Simon + Simon, focused on serving high-end brand names, will handle the PR method for Bentley. The business means to alter its interaction technique to match its dedication to decrease carbon emissions. The firm worked with is to construct relationships with media outlets that do not cover the vehicle market (eg high-end), influencers and rich receivers.
” The companies have actually shown a deep understanding of the vehicle market along with high-end brand names and client habits,” stated Steven de Ploey, director of method, item and marketing at Bentley Motors.
The carmaker has actually revealed a strategy to totally amaze its cars by 2030 with the objective of attaining carbon neutral brand name status. These strategies become part of the Beyond100 method, revealed by Bentley in 2020, that includes “changing every element of its company.”
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