New Aston Martin F1 uses Pedro de la Rosa a prolonged ambassadorship

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Ian Parkes and Lars Leeftink

Thursday, October 13, 2022 13: 35– Last upgrade: 13: 37

Aston Martin has actually designated previous F1 driver Pedro de la Rosa as the group’s brand-new ambassador. De la Rosa will presume obligation for interactions, media, PR, marketing, marketing, service and basic consulting for Aston Martin.

The 51- year-old Spaniard will likewise speak with the group’s brand-new Driver Development Program to assist pick, train and establish young skill. De La Rosa wishes to become part of a group that had huge aspirations in 2015, something that has yet to totally emerge in2022 The Spaniard enjoys that he can sign up with the group.

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De la Rosa, who raced in Formula 1 in between 1991 and 2012 and participated in 104 races with 5 groups, states he can’t wait to begin. “I am pleased to sign up with Aston Martin as a group ambassador, I currently understand numerous faces within the group, I have actually dealt with Fernando Alonso throughout my time at McLaren and Ferrari. I eagerly anticipate conference everybody in the company. I will utilize my experience and know-how to assist the group grow and establish even more. momentum the group has entering into the 2023 season, with a specific concentrate on supporting the marketing and organization side of the business.”

Alonso

De la Rosa included that the strength of the group and his midfielder with Alonso was necessary in his option. “It is clear to me that the capacity of AMF1 is extremely high, which the visit of a great choice of brand-new technical leaders and brand-new organization partners– and the arrival of Fernando next year– will reinforce the group’s resources and decision to be successful. “I eagerly anticipate dealing with Fernando, my old buddy and compatriot, together with Lance Stroll, a fantastic professional athlete who has actually won all the youth classifications towards Formula 1. This is the correct time to sign up with the company and I will work. hard to guarantee that we make the most of every chance as we develop the future together.”

Aston Martin

Aston Martin group principal Mike Krack sees the consultation of De la Rosa as the next crucial piece of the puzzle that the group is integrating in its quote to arrive 3. “Pedro’s visit with Aston Martin declares our decision to construct and reinforce every element of our Formula 1 group. Pedro’s function as an ambassador for the group is vital in our efforts to enhance the work we make with our partners, in partnership with them. media and fans and introduce our brand-new Driving Development Program No one in Formula 1 would reject Pedro’s proficiency and experience and I am positive that he will not just carry out for us within his function, however will likewise discover brand-new methods to assist us. establish and enhance in other locations. He is a fantastic addition to our group.”

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